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Peter Asher recounts the creation of The Beatles' Apple Records which brought together some of the most eclectic sounds and talents of the time. Launched by The Beatles in 1968, Apple served as the new outlet for their own recordings as well as the music of an eclectic roster of artists who were all personally brought to the label by The Beatles (individually and/or collectively). In the revolutionary spirit of the times, Apple's utopian artist-orientated mission celebrated diversity in a friendly creative environment. The result was a rainbow spectrum of music, from folk, rock and soul to The Modern Jazz Quartet and the work of contemporary British classical composer John Tavener.